Our Process

overview & how it works


Branding

Homework
Once you book your project, there may be a short waiting period until our start date arrives. In the meantime, I will send over homework that should be completed before our start date—including a comprehensive questionnaire and inspiration board.

Week 1: Primary Logo
Our first week will focus solely on your primary logo. You will receive six (6) unique logo concepts handcrafted from the ground up. Each concept will have a different layout and overall style (colors, fonts, tone and graphics will reflect your mission and goals discussed in the initial homework stage). Revisions afterwards.

Week 2: Submarks, Colors, Fonts & Pattern
Next we will develop the supporting elements to your logo, including two (2) final submarks, a unique color palette, font suggestions for print & web use, and a brand-cohesive pattern design. Revisions afterwards.

Week 3-4: Business Card, Collateral & Deliver
During these last two (2) weeks, our time will be dedicated to your business card and (3) collateral items of your choice (choose from list). Once all elements have been finalized, you will receive a style guide with details about each elements of your brand (including color codes, font names, logo standards, etc). In addition, you will a selection of promotional graphics to market your new [re]brand on social outlets.

Final Delivery
Within [48] business hours of project conclusion and final payment, you will receive a secure link to download all master files of your newly designed brand. All files are digitally sent through Adobe with tracking times and confirmation of delivery included.


Website Process

Homework
Once you book your project, there may be a short waiting period until our start date arrives. In the meantime, I will send over homework that should be completed before our start—including a comprehensive questionnaire, inspiration board, and required content (including written verbiage, image files, your logo and other brand elements).

Week 1: Mood Board, Template & Layout
Our first week will strictly focus on function and navigation of the site first. Within this week, we will evaluate analyze and prioritize your information, choose the best template based on your needs, and layout all content into a sensible and strategic pattern.

Week 2: Design, Details & Launch
By now, your website will be fully structured as we focus only on adding details and finishing touches. Once your site is approved and after final payment has been received, I will transfer website ownership to you and assist you with the final launch.